Pray They’re Looking for Color! (Diet for Dreamers)


In the early 1960s, Desilu Studios was a force to be reckoned with. The company founded by Lucille Ball and Desi Arnaz had several hit shows and also rented out its facilities for use on many of the comedy series of the time. But by late 1962, the driving force behind Desilu was feeling the stress of running an operation with three studios, thousands of employees, dozens of busy sound stages, and acres of backlots. The joy was gone, and Desi sank into alcoholism. In the end, Desi had to walk away from it, so Lucy reluctantly took the helm.

Throughout Desilu Studios, people were nervous about the future of the company. They’d lost their captain, the creative genius who’d put Desilu on the map. And under Lucille Ball, the studio that had shined so brightly under Desi, that had produced such mega-hits as The Untouchables, began to lose its luster. Over the next several months, the studio released numerous ill-conceived shows which were quickly cancelled. (Remember the series Glynis? Neither do we.) This string of failures resulted in Desilu losing tons of money.

Over at CBS, the network that had profited handsomely from the success of the I Love Lucy show, was watching Desilu’s steady decline, in horror! William Paley, the head of the network, was a big fan of Lucille Ball’s work, and he also felt indebted to her studio. So he sent two of his best men — troubleshooters — to fix Desilu. One was a financial expert, the other a savvy Jewish programming executive named Herbert Solow.

Solow arrived with one objective: help Desilu develop some viable series that would get the studio back in the game. To accomplish this task, he needed to find high concept projects that would stand out from the typical TV fare of westerns and cop shows. He quickly found two projects that fit the bill: an unusual spy show called Mission: Impossible (ironically, also an apt description for Solow’s assignment at Desilu) which would become iconic; and an SF series pitched by an L.A. cop who found critical success as a writer.

You remember Eugene? Yesterday we left the controversial writer and producer struggling to sell his SF series. He’d recently become something of a hot potato for wanting to write about important social issues. Plus, SF was not an easy sell at the time. But fortunately for Eugene, Desilu — now under the guiding hand of Solow — was looking for unusual projects, and had better things to do than be upset by a little controversy. In other words, when the talented and tenacious writer approached Solow, the timing was right. (Actually, it was perfect!)

“S” should stand for SOLOW — Herb Solow!

Solow later described the ex-cop turned writer as a “mumbling exotic” who appeared to have “recently learned to dress himself but hadn’t yet quite gotten the knack.” A slightly disheveled Eugene handed Solow a wrinkled sheet of paper with his concept for a new series. Solow overlooked all this, because he saw the potential in both the writer and his ideas. He quickly grabbed the show for production At Desilu, but Solow still needed to secure a network to televise the series. Here’s where Solow had his work cut out.

Remember, Eugene had a reputation for being trouble, and at the time, SF was “alien” to the network money men. Not to mention, the “mumbling” writer was terrible at making a presentation. The first two times Eugene had pitched the series to network executives, Solow hadn’t been present; and the results had been disastrous: two of the three major networks had already passed on his show. DEFINITELY NOT GOOD!! This was, after all, an extremely primitive age long before the advent of multiple cable channels, and Solow knew they had only one chance left of selling the series, to the “peacock” network (NBC) — and he wasn’t about to let anything screw it up. 

Solo essentially dressed and groomed Eugene for the presentation; he told him exactly what to say and how to say it; and he told him when to just keep his mouth shut. When the two men arrived at NBC the timing was again PERFECT. The network wanted to return to the number one spot in the ratings, which they had previously occupied; but they couldn’t get there with all the musical and comedy variety shows currently proliferating their schedule. They were ready for bold new ideas. They wanted unusual and COLORFUL shows, which is why they’d already scheduled I-Spy starring TV’s first African-American superstar, Bill Cosby.

NBC grabbed the series, but not just because it sounded like an awesome show. NBC was owned by RCA, the corporation at the forefront of color television technology. RCA wanted NBC to air more shows “in Living Color” in order to boost the sales of color TV sets; and Solow promised NBC that Eugene’s new show would be filmed in LIVING COLOR! So, again, the timing was right. However, years later an NBC executive commented, “It was Herb’s tenacity and presentation that sold the series.”

Kirk: “Mister Spock, our future appears to be very colorful.” Spock: “A logical observation, Captain.”

Eugene (Gene) Roddenberry’s cultural phenomenon STAR TREK probably never would have seen the light of day were it not for Solow’s tenacity and some really good timing! Moral: be tenacious, ask God to open the perfect door in His perfect TIMING — heh, and pray they’re looking for color!

“God never changes His mind when He gives gifts or when He calls someone.” (Romans 11:29 GOD’S WORD)